Biography

Dr. Amine Arezki is a technology and business executive, and the Founder & CEO of MarkaMotion, where he invented the first AI-driven virtual advertising mapped directly onto sports jerseys. His work focuses on creating new monetisation models for clubs and leagues (football, basketball, tennis, MMA—including virtual tattoos) and broadcasters, while making premium sponsorship accessible to smaller and emerging brands through live, context-aware brand placement.

Holding a PhD in Robotics and Artificial Intelligence and an Executive MBA from London Business School, Amine brings over 15 years of global leadership experience across Europe, the Middle East, and Asia. His background includes senior director roles at Thales Group, where he worked at the intersection of advanced technology, strategy, and large-scale deployment.

Today, he operates at the crossroads of sport, media, and AI, translating cutting-edge research into real-world, broadcast-ready applications. He is currently based in Singapore, having previously lived and worked in Germany, France, and the United States.

Amine is a TEDx speaker and a frequent speaker at international sports, innovation, and marketing forums, including the World Football Summit, and is actively building strategic partnerships with clubs, brands, and broadcasters worldwide.